Marketing
Future Trends In Marketing
Benjamin Deleon asked: Take advantage of key technologies that have been instrumental in improving established marketing tools and greatly contributed to creating new ones. Stay one step ahead of the competition by keeping an eye on the future.Learn to design a new breed of ads. Get ready for “small screen” advertising. Start thinking of ways to deliver your message on a cellphone screen just a little bigger than a postage stamp, or about half the size of a regular business card.1.) Explore ideas on how to render your logo in minipixels.2.) Start thinking of ways to deliver your advertising message via text messaging.3.) Set up your .mobi website for viewing via iPhones and more.4.) How about designing your slogan in telemoticon?5.) Study new values in permission-based marketing.Explore compelling new wireless marketing programs and opportunities that can deliver your targeted marketing message to mobile device users. Think of how cellular technology is causing a breakdown in mass advertising and creating opportunities in made-to-order advertising.* Strategic, pinpoint advertising.Using Global Positioning Systems (GPS) technology, it is now possible to pinpoint the location of a mobile device user and send them an advertising message at a most opportune time.* Example: A cellphone or a [...]
Once Upon a Time…
Paul Ashby asked: We had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising.Nowadays no aspect of advertising is as badly served as advertising itself. Where to day are the advertising voices that ring out as intelligent, passionate, current, and, more importantly, critical of current advertising practices?Can you, for one moment, even imagine David Ogilvy not giving sarcastic comment to some of what passes for advertising these days – especially the use of the new technology?Once upon a time we had an excellent heritage of critical writing on advertising. Unfortunately to day no one speaks with any authority either for or against advertising.In our current trade press the lexicon of adjectives used by critics of advertising is…zilch…nada…nothing!Even worse, the banality of what passes for intelligent commentary on all aspects of marketing/advertising is simply that – banal!The current crop of writers have forgotten that their first calling is to write readable, intelligent and amusing articles. Because like everything else advertising needs strong criticism, it needs that to keep advertising strong and innovative. Bad advertising, and there happens to be a lot of it around these days, drives out good advertising unless [...]
